I was briefed on preparing the franchise's first store to open on the East Coast—in the Bronx—in August of 2022. Working alongside another art director, we collaborated to create handheld signs, floor sticker decals, parking barricades, and print ad concepts to help commemorate the opening day.
Additionally, I've created a host of content for the brand's social media accounts—posts, stories, and reels—utilizing the company's lovable mascot, Toomgis, to celebrate events like National Comic Book Day and Coffee Day, hopping on the latest trends, and always recognizing and parading the sacredness of snacks.
