Epic Goods, a private label launching by bp in 2024, epitomizes a commitment to exceptional quality and distinctive offerings. Each snack offered by the brand is meticulously crafted to embody excellence, standing shoulder to shoulder with any national brand out there. It is soon to be sold across leading bp retail outlets including ampm, Thorntons, and Travel Centers of America.
Over the course of 10 months, I had the pleasure of co-art directing the preliminary explorations, foundation, and building blocks of the brand you see today. The conceptualization and creation of brand names, word marks, logos, brand elements, stylistic treatments, layouts, colors, and photography was rigorously developed, edited, revised, and iteratively built upon through the months. Quality in every product—the simple truth to show and tell—was the unique selling proposition that continually drove and united the brand.
Developmental milestones of the project include the brand logo and colors, general and packaging style guide, and current CPG packaging lines include waters, juices, popcorns, nuts, and assorted candy. WIP packaging lines to be sold include coffee, beef jerky, meat sticks, and pretzel sticks.
